Role of Video Editing To Make Your Wedding Video a Super Hit
Professional video editors know that there’s a lot more to creating a great wedding video than just setting up a camera and recording the vows. A super wedding video is a combination of many factors and much careful planning, all of which contribute to the work the video editors do in the editing suite to create the finished product.
At the heart of all their work is the video editing. But the video editing itself is just the tip of the pyramid. Professional video editors are committed to laying all the blocks of the foundation to create this pyramid, while always keeping in mind how each of these foundational blocks will contribute to the success of the final editing work they do.
It starts with the story (and the style)
The first stage of the process in building the video is determining the story that will be told and the style in which it will be presented. Professional video editors will work in close conjunction with the bride and groom to determine the story they want to tell. The story may be a simple one – just the events of the wedding – or it may be more complex, incorporating interviews and segments of backstory that tell you more about who the principles of the wedding are, and why they’ve come together to make their vows.
Likewise, the style of a wedding video can vary widely. It could be lush and romantic, or fast-paced, fun, and even a little irreverent. The eventual shape of the editing will depend to a large degree upon the decisions made well before any footage is shot.
Planning the shots
Professional video editors won’t begin planning the shots and camera setups they’ll use until they’ve decided upon the story and had a chance to check out the venue where the wedding will be held. This is when they’ll begin the process of storyboarding the overall layout of the video – a vital precursor to actually beginning the video editing process.
Professional video editors won’t come to the wedding without a predetermined shot list to remind them of what footage they’ve planned on getting on the day of the event. This will ensure that they’ll enter the editing suite with everything they need to create the wedding video they’ve planned.
The importance of B-roll” footage
Just as important in telling the story of the wedding, and of no less importance than the main footage in creating a super wedding video is B-roll footage. B-roll can be defined as shots that complement the main action but aren’t specifically about it. Things like audience reaction shots and shots of the venue can be thought of as B-roll footage.
B-roll footage plays an important role in video editing. It serves the vital purpose of adding human interest, drama, and a sense of place to the main action. For example, a long shot of the bride walking down the aisle is made more interesting by cutting to audience reaction shots, and the beauty of an outdoor wedding venue is emphasized by inserting B-roll shots of the landscape or architectural details on the venue’s buildings.
The role of sound
Professional video editors understand that sound helps tell the story of the video they’re producing. Smart editors will pay attention to more than just clearly picking up the sounds of the wedding ceremony and festivities. Extra audio tracks of the ambient sounds present at the venue, particularly in outdoor weddings, can add an entire layer of auditory interest when added into the editing mix. Professional wedding video editing will also pay careful attention to capturing the music of the wedding day – both for the ceremony and the reception – and utilize it to create interest and drive the narrative.
Transitions and special effects
When professional video editors take the video and audio tracks into the editing suite, they’ll begin assembling the footage according to the plan they’ve laid out. One of the important decisions they’ll make when assembling the footage is the use of transitions and special effects.
The type of transitions they’ll utilize depends on to a large extent on the style of video presentation they’ve chosen. A video being presented in a lush, romantic style will use more leisurely transitions, such as cross dissolves and fades. A faster-paced video will up the tempo and energy level with quick transitions, such as jump cuts. Of course, there’s no rule that says that more than one style can’t be used, depending on the overall structure of the video.
Special effects can be overused, particularly by less experienced professional video editors. But when used in a logical way to delineate particular portions of the video they can be very effective. Shooting “backstage” wedding preparations in a sepia tone is a good example of an effective use of special effects.