Making a Career out of Real Estate Photography
Real estate has always been a very lucrative niche to be in. Big money, big investments, and a lot of great opportunities are waiting for those willing to put in the effort. Still, it is very much a niche with a lot of competition and real estate companies are in a constant struggle to outshine their competitors. Their marketing departments are working tirelessly to reach new buyers and constantly innovating to remain fresh and cutting edge.
Photography has found a spot for itself in this marketing niche, and there are more and more people gravitating towards this career choice. If you are thinking about doing this yourself, we are here to help you out with some great tips for starting out.
Learn to work fast
You need to understand that the real estate niche is very much deadline oriented. This means that the faster you finish your work, the more work you will get. It will take some time to adjust to this fast pace but, after a while, you’ll find your own ways to get things done faster. Make sure you develop good communication with the real estate agent who hired you to do this.
Ask for all the relevant info right away and include things like the deadline, location, price, etc. Your editing habits and setup will change over time as well since you will find ways to speed things up.
Lighting can be tricky
Daylight can help you out quite a lot but you won’t always have the perfect natural light conditions. Furthermore, some apartments and houses don’t have an ideal amount of natural light coming in. Bringing extra flashes can be a lifesaver from time to time.
Tripods are a must
Even though you might have a good technique and a quality DSLR, you are really doing yourself a disservice by not using tripods. They speed things up, ensure every shot is perfect and save you from unnecessary frustration and prolonged effort. They also help you find great angles and overcome difficult locations.
Wide angle lenses are your friends
Sure, a lot of things depend on the shot and the location, but in real estate, you will usually be asked to capture as much space as possible. This is why wide lenses work so well for most real estate photographers. Don’t overdo it though; 16-35mm should do the trick. You don’t want to go into that fisheye effect too much.
Take care of insurance
I’m not saying you are clumsy or anything, but things happen. You don’t want to end up breaking something while taking photos and end up paying money for doing work. Make sure you find insurance that works for your situation so that you are safe from any liability.
You have to have a car
You’ll be dragging around expensive equipment all day long, and you can’t do that with public transport. It takes a lot of time and your equipment can get damaged, stolen, forgotten – it’s simply a mess. Get a car so that you can ensure you are efficient and fast.
Real estate photo editing services can come in handy if you are swamped with work at the moment. As we mentioned, having a fast turnaround time is a necessity, not a plus. We hope our article helped you get a clearer idea of how real estate photography works. Don’t expect to be hired immediately and make sure you adjust your technique to fit the niche requirements. This way, your adjustment period will be shorter, and work will be coming in faster. Good luck!