7 Quick Tips and Tricks to Get your Real Estate Photography to Stand Out
Now more than ever, visual aids are a common tool used for marketing and sales, especially in real estate. The picture can attract potential clients and make a stranger buy the house. Although this may seem like an easy task, it is more than a mobile camera, and a few snaps can do.
A professional photographer should know the purpose of the imagery. First of all, it is all about representation. The property must always look the best it can, by offering a variety of angles while shooting with a proper camera. So, learn about real estate photography tips and tricks by SmartPhotoEditors to make your photo stand out.
Clean the Space
It goes without saying that the property must be clean before the photo shoot. To prevent losing time while staging and taking pictures, create a well-constructed contract and state the conditions and necessities. Also, don’t allow people and pets in the photo. The perfect images are those with clear, clean rooms, without any distractions.
Invest in Equipment
Once you have prepared the setting, the poor picture quality just won’t cut it. It is crucial to have a camera with more than 5 megapixels, suiting lenses, and a tripod.
- The Camera
Your camera should have a cable release input and the ability to use flash, wireless triggers, and diverse lenses. Though the best ones are a little bit expensive, there are many affordable cameras:
- Nikon D750
- Canon 5DMkIII
- Sony A7SII
- Panasonic Lumix DMC- FZ300
- Sony A6000
- Nikon Coolpix B500
When photographing a room or outdoor space, a photographer wants to enhance the depth of the space and broaden the view. So, to make a striking image, each real estate photographer should invest in a wide angle lens.
Lenses that go with excellent cameras are:
- Nikon 14-24mm f/2.8
- Canon 16-35mm f/4L
- Sony Zeiss 16-35 mm
- 25-600mm f/2.8
- 12mm Rokinon
- 5–900mm f/3.0-6.5
For full frame sensor cameras, the 16-35mm lens will work, but for cropped ones, 10-22mm will fit just fine. However, the perspective will change and so will the requirements for the fixed focal length lenses.
Consider the Buyer
The first photos of the listed properties are those exposing the exterior. That is why it is important to capture assets at the best angle with the best natural lighting. Have a conversation with a realtor to get informed about the features you need to highlight. Take a look at the surroundings to understand how they can be used to emphasise the beauty of each feature. Commonly highlighted characteristics are the front and back, as well as landscapes, gardens, pools and other outdoor structures.
Before the Session
Nobody wants to work under poor weather conditions. As light plays a large role in catching an ideal photo, a professional photographer uses the help of the internet to determine the best time to shoot. It is usually early in the morning or a late in the day. Still, avoid shooting directly into the sun because; these images will not turn out as you expected.
Also, before going on a location, it is recommendable to have insurance. Going in somebody else’s home and moving around the owner’s possessions is risky. One can break a thing or two. As a photographer, one should get insured and think ahead.
Regarding the interior, rooms come in many sizes, but the living room, bathroom, bedroom, and kitchen are the main interior rooms to shoot. Depending on the property size and the included rooms, these remain the essential starting points.
The next move is to find the best perspective for the shoot by taking some test shots and ensuring if there is anything limiting the space. Don’t be afraid to move some stuff around to gain a better flow of the room. Also, don’t limit your work by taking a few photos, snatch as many as possible – you never know which can be salvaged and transformed into something special.
A Good Angle
Photographers often focus on a corner, or they go with doorway photos, yet the significant ones are those showing the entire room. Nonetheless, the vertical points must be correct. To solve the problem, many photographers apply a tilt-shift lens. But, for a perfect camera height, one can go at the chest height or lower than the waist. The only rule is to avoid diverging vertical lines.
If you are concerned about the lighting, use a flash, a strobe or a constant light source. Exposure affects the brightness of the image, and the flash is not the only source to depend on. However, it will work great with interior lighting.
Learning to work with editing tools will bring the picture to life. Downloading one of the many available free software tools only count as a photographer’s advantage. Several simple changes can improve the overall image appeal and leave clients satisfied. Although they may have different wishes, be sure to save and send a file in proper format. For this type of service, these software solutions provide easy-to-use functions.
After completing the necessary steps, a beginner is ready to test the waters of the of real estate photography. Taking care of the equipment, lighting, exposure, angles, along with picture enhancements, will make an image stand out and attract the real estate agents to hire you again.